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WrxFlo

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About WrxFlo

We built WrxFlo as the SaaS application we wish we had when we ran global factories

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Built by manufacturers, for manufacturers — AI built in, not bolted on

WrxFlo helps manufacturers, logistics providers, and supply chain teams turn scattered, paper- and spreadsheet-based processes into real-time, data-driven operations. Headquartered in Limerick, Ireland, with teams across the UK, USA and China, we work with clients around the world to connect their manufacturing, planning and logistics systems into a single source of truth.

We give our customers live visibility into their operations by connecting the systems already running the business and surfacing that data in one platform. WrxFlo turns disconnected information into decisions.

Our history

Before WrxFlo, our team spent years running operations inside blue-chip multinationals, driving cost, quality and delivery improvements with lean tools and methodology. We got real gains — but the data that would have told us about a problem always seemed to arrive after the problem had already cost us. It lived in a dozen different systems, and pulling it together fast enough to act on it was the real bottleneck.

Tim Crowe with Dell Founder Michael Dell and Charles Chung
Tim Crowe with Dell Founder Michael Dell and Charles Chung

Built by people who've lived the problem

That experience is the reason WrxFlo exists. Founded in 2019, we set out to build the tool we needed ourselves: connected systems, real-time data, and the supply chain expertise to know what to do with it.

We've stayed close to that founding principle ever since — we don't build a feature until a customer needs it, and once we build it, we standardise it into the platform for everyone. That's still how WrxFlo evolves today, now with AI built into the core of the platform rather than added on top, helping teams move from raw data to action faster than ever.

Backing our next chapter

In 2026, we secured an additional €3 million in funding to accelerate our expansion into the UK and US, with plans to grow our team from 60 to 200 people by 2028. It's a vote of confidence in where we're headed and a reminder that we're just getting started.

Read the full announcement
WrxFlo Secures an additional €3 Million to Drive US and UK Expansion
WrxFlo Secures an additional €3 Million to Drive US and UK Expansion

Empowering People. Orchestrating Operations. Delivering Results.

Our own “WrxFlo revolution” has the potential and trajectory, to establish and maintain our place as a “leader” in our global group… A paperless, real-time reporting workplace is now a reality.

CEO
Global Supply Chain Operations

Our team has issued every part in stock for this week. Now, our team is working on next week's orders.... This is the power of technology.

Director of Engineering
MedTech Firm

We are very happy to pass our TQM audit. The auditor was very happy to see that we had such an impressive system in place. I would like to say thank you to the WrxFlo team for super support and helping us develop this impressive system.

Global Director
Global Supply Chain 

Having firsthand experience in the supply chain sector, the WrxFlo team not only understands the complexities but has also faced these challenges while being in the trenches. This experience was evident in their professionalism and responsiveness to every request and challenge we presented during the project.

Clifford Naughton
Head of Finance, SCM, Procurement & Digitisation, B. Braun Medical Ltd Ireland

For us, this is a huge leap forward on our digital journey and we are really excited about where we can take this in the future.

So thanks again for everything and looking forward to continuing our work with WrxFlo in the years ahead.

Sean O'Callaghan, Finance Director
Cygnum

WrxFlo aren't just a vendor; we consider them a core part of our team. By unifying our best-of-breed technologies—from telematics to temperature monitoring—into one cohesive platform, WrxFlo has empowered our operations and our clients with live, actionable data. This partnership has been the backbone of our ability to deliver excellent service in a high-stakes, regulated environment.

Brian Ingarfield, COO
FreightSpeed Group
WrxFlo Executive Leadership Team

Operations experts, not just software engineers

Our leadership team built their careers at Dell, managing large-scale manufacturing operations across multiple countries. They know what it takes to keep a factory floor running and a supply chain on schedule, because they did it for years.

WrxFlo grew out of that background. Our team of engineers and supply chain specialists is based across Ireland, the UK, the USA and China, and we built this platform to give manufacturers the visibility we always wanted on the job.

CEO

Tim Crowe

CTO

Ken Sheehan

COO

Jennifer Kelly

CCO

Ryan O’Reilly

CEO

Tim Crowe

Throughout Tim’s career, Tim has setup several Dell factories globally. Tim held global roles such as Engineering Director, Director of Chengdu Operations and Factory Managing Director for Dell. Tim also led the global factory continuous improvement programme.  His experience of working with technical, and widely located teams is critical to the operations of WrxFlo. Tim graduated from UL with a BSc in Production Engineering & MSc Project Management.

CTO

Ken Sheehan

Ken spent over 20 years working with Dell as Engineering Manager responsible for the design, build, and operations of Dell’s network of manufacturing facilities worldwide.

More recently Ken was Senior Programs Manager with one of the world’s largest engineering services companies delivering projects across utilities, military, oil & gas. Ken’s international experience facilitates complex projects to be efficiently and effectively delivered by WrxFlo.

COO

Jennifer Kelly

Jennifer has 20 years’ international experience in Director level roles across global supply chains in the technology manufacturing, logistics, MedTech, construction, healthcare, and telecom sectors.

She also spent the last decade providing supply chain and strategic advice to a wide variety of Large Multinational companies and at board level. Jennifer has worked globally throughout Europe and the US on acquisitions and on multi-complex projects. Jennifer’s experience of working within a global supply chain operation and understanding the key challenges and metrics that are required to drive the business and customer experience is key to the operations of WrxFlo.

CCO

Ryan O’Reilly

Ryan is Chief Commercial Officer at WrxFlo, leading commercial growth and marketing internationally. He brings over 25 years of sales leadership across three Fortune 50 technology companies — Dell (UK, Ireland, Australia), Apple (Europe, North America), and EMC (Eastern Europe, Benelux, Russia) — managing global and regional teams of up to 150+ account executives. Across these roles, Ryan drove average revenue per sales head to over $1.2M, delivered 130% average attainment against target through periods of hyper-growth, and increased win rates and average selling price through upsell and cross-sell execution. He also built the training and reporting systems that enabled his teams to execute at that level.

Between 2013 and 2022, Ryan ran his own sales consultancy and executive coaching business, working with C-level executives and speaking at sales kick-offs and executive offsites worldwide on sales performance and growth. He holds a First-Class Master’s in Business & Personal Coaching from University College Cork, and is accredited as a Senior Practitioner Coach with EMCC and also accredited with the ICF.

Ryan most recently served (for 3 years) as Global Senior Vice President at a large global payments company before joining WrxFlo.

Designed by operations experts to empower business worldwide to save you time and moneyTransform your supply chain in three steps

90%

Improvement in customer delivery times

40%

Reduction in operating costs

25%

Productivity improvement

12

Weeks until ROI
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Transforming global supply chains

Designed for the unique challenges of your industry

Pharma & MedTech Manufacturing Supply Chain SMEs
Pharma & MedTech

With WrxFlo, monthly and weekly reports can be automated, giving real-time insights on quality, equipment performance and production. This allows you to take corrective action as soon as an issue is identified, ensuring the highest possible quality.
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Manufacturing

With seamless integration of WrxFlo at your manufacturing facilities across the world, we will give your outdated systems the functionality and insights a modern industry requires. WrxFlo provides one true source of data across all your business levels, in real-time that connects all your systems.
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Supply Chain

Improve your customer experience and win more contracts with WrxFlo. Our platform provides real-time inventory management and insights, a truly paperless supply chain, and order, equipment and component monitoring as well as truck and driver performance.
Download Brochure

SMEs

Combine your disparate systems, manage productivity and raw materials with WrxFlo. We help SMEs improve productivity and performance while adding functionality to older ERPs and systems.
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Newsroom

Insights & Innovations

WrxFlo Updates

WrxFlo Secures an additional €3 Million to Drive US and UK Expansion

WrxFlo Updates

From Paper and Excel to Real-Time Dashboards in 90 Days – A Blueprint for Operations Leaders

WrxFlo Updates

Why 2025 Is the Year to Fix Your ERP Gaps, Not Replace It 

WrxFlo Updates

Move Beyond Revenue: The Customer Margin Reality Check

WrxFlo Updates

Manufacturing in 2025

WrxFlo Updates

Solving the Pallet Puzzle: Wrxflo’s Dynamic UOM and LPN Tracking for Efficient Partial Picking

WrxFlo Updates

Shocking figures on manufacturing apathy revealed

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Headquarters: +353 61 572 206
Dublin: +353 1 812 0888
V94NYD3, IRELAND

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