Meet WRXFLO at World of Modular Europe

CEO

Tim Crowe

Throughout Tim’s career, Tim has setup several Dell factories globally. Tim held global roles such as Engineering Director, Director of Chengdu Operations and Factory Managing Director for Dell. Tim also led the global factory continuous improvement programme.  His experience of working with technical, and widely located teams is critical to the operations of WrxFlo. Tim graduated from UL with a BSc in Production Engineering & MSc Project Management.

CCO

Ryan O’Reilly

Ryan has over 25 years’ international experience in senior sales and commercial leadership roles across the technology sector. He has held leadership positions with Dell, Apple and EMC, managing large commercial teams across Europe, North America and Australia and delivering growth across a range of international markets.

Ryan also spent almost a decade running his own sales consultancy and executive coaching business, working with C-level executives and leadership teams on sales performance, commercial strategy and growth. More recently, he spent three years as Global Senior Vice President with a large global payments company.

Sales Director

Martin Rees

Martin is Director of Sales for the UK at WrxFlo, leading commercial growth and market expansion across the region. He brings over 15 years of experience in sales leadership and business development in the technology sector, with a proven track record of building high-performing teams, developing strategic partnerships, and delivering sustainable revenue growth.

Prior to joining WrxFlo, Martin spent five years as Sales Director at Fitfactory Technology, helping drive significant growth across the manufacturing technology market. His experience spans SaaS, digital transformation and manufacturing technology, with a focus on helping businesses connect people, processes and data to improve visibility, efficiency and operational performance.